2022 Google Local Ranking Factors
2022 Local Ranking Factors: This is based on my own research, testing, and birds-eye view of thousands of the campaigns software platforms for agencies, managing GBP listings and conducting SEO through our white label agency and talking to 100’s of agencies throughout 2022.
Why is it important for a local business to rank well on google?
There are several reasons why it is important for a local business to rank well on Google:
Increased visibility
A high Google ranking means more people will see your business when they search for related products or services. This can lead to more website traffic, phone calls, and store visits.
Trust and credibility
When a business ranks highly on Google, it can give the impression that it is a reputable and trustworthy company. This can lead to more customer conversions.
Competition
Local businesses often face competition from other businesses in their area. Ranking well on Google can help a business stand out from its competitors and attract more customers.
Cost-effective
Ranking well on Google can be a more cost-effective way to attract new customers compared to traditional advertising methods.
Overall, ranking well on Google can help a local business attract more customers and drive more sales.
What is google e-a-t and why is it important for good seo?
E-A-T stands for “Expertise, Authoritativeness, and Trustworthiness.” It is a term used by Google to describe the quality and credibility of a website and its content. Google uses E-A-T as one of the factors it considers when ranking websites in its search results.
Having a high level of E-A-T is important for good SEO because it can help a website rank higher in search results and attract more organic traffic. When a website is seen as an expert in its field and is considered authoritative and trustworthy by Google, it can signal to the search engine that the website’s content is of high quality and relevant to the user’s search query. This can lead to higher rankings and more traffic.
There are several ways to improve a website’s E-A-T, including:
Creating high-quality, well-researched content that is accurate and informative.
Ensuring that the website and its content are created by experts in the field.
Building backlinks from reputable websites to show that the website is trustworthy and authoritative.
Having a clear and easy-to-use website that is easy to navigate and provides a good user experience.
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