Press Signal™
Press Signal™ and How it Overcomes the Problem of Authorship
and Site Sourcing
For years, the press release has served as a valuable asset for digital marketers, becoming an integral part of SEO strategies. However, some marketers have observed a decline in the effectiveness of press release distribution compared to the past. Recognizing this issue, we and our partners have devised a remarkably potent solution. The introduction of Google’s E-E-A-T had a significant impact on how press releases were perceived by digital marketing experts. E-E-A-T comprises a set of data points that assess the experience, expertise, authoritativeness, and trustworthiness of a website and its associated entity. This evaluation process assigns canonical authorship, designating the “preferred version” of content. Surprisingly, we discovered that publishing content on news sites often resulted in the canonical being transferred or reassigned to the news site instead of the original content creator and publisher. This not only undermined the intended process but also posed a challenge to SEO strategies. In light of this, we offer a clear and effective solution to address these concerns.
Our definition of TRUST is: “Integrity, Intent, Capabilities and Results.”
Business decision makers want to clearly know:
How Much? How Sure? How Soon?
Clearly defined expectations, goals and benchmarks… measurable results.
Top Ways to Make Press Signal™ PR Press Releases Work in Your Favor For Your Business As a Business Owner or Market Leader
Press Signal™ is an innovative digital marketing platform that empowers market leaders to reclaim and surpass the influence and impact that press and article release generation once held before the advent of EEAT. It achieves this by facilitating the establishment, preservation, and effective management of client authorship through a distinctive process that encompasses proprietary site sourcing, content syndication, and signal generation.
The Press Signal Site Sourcing Feature
Uniquely, on the Press Signal platform, every press release and article undergoes immediate publication in the client’s or source site’s Media Room before being distributed. Following this, the software triggers a notification to Google Search Console, designating the source article as the genuine, preferred, and canonical version on the client site. Subsequently, the Press Signal software disseminates the content to esteemed media platforms, diligently tagging the permalink URL on the target site as the primary source. Furthermore, Press Signal ensures the creation of a lasting archive for each published pickup, with dynamic links that redirect back to the original article source. This distinctive approach enables the client to maintain authorship and authoritative control, a pivotal factor in establishing EEAT and driving valuable traffic to the client site.
On-Site Content Syndication
Through the collaborative efforts of Press Signal’s content syndication, Media Room app, and social wall, social traffic is directed towards the client’s website rather than being dispersed across individual social platforms. This software tool efficiently oversees a client’s newsrooms while effectively channeling social traffic to the client’s website, circumventing the need for direct involvement on various social platforms. As a result, clients can conveniently access and engage with content without being reliant on individual social platforms, while maintaining rightful authorship credit that belongs to the client, rather than the social platform.
Generating Strong Signals
Why Businesses and Market Leaders Prefer Press Signal
In order to bridge the SEO gap, marketers are seeking a solution that effectively addresses this need. The exclusive Web Presence Platform and Online Press Signal Engine™ serve as the answer to this challenge. Press Signal empowers businesses and partners by offering the capability to publish client content across a prestigious network of renowned TV, Radio, and Newspaper authorities throughout the United States, ensuring enduring influence. With seamless integration of Google Maps API, Press Signal enables direct displays of the client’s business listing on Google Maps. Additionally, the platform incorporates a proprietary media room app that facilitates one-click publishing and optimization of content on client websites, elevating the potency of the content even further.
Why Data Engineers Prefer Press Signal
Scott Kath
Oceana
24 Years of Practical Experience Helping Business Owners and Market Leaders Leverage The 80/20 Of Digital Marketing
