Website Audit
A website audit is a comprehensive analysis of a website’s performance and effectiveness. It involves evaluating various aspects of the site, including its design, content, and technical features, to identify any issues or opportunities for improvement.
One important aspect of a website audit is search engine optimization (SEO). SEO refers to the practice of optimizing a website to rank higher in search engine results pages (SERPs). This is important because higher rankings can lead to more traffic and potential customers for a business. A website audit can help identify any issues with a website’s SEO, such as poor keyword optimization or low-quality backlinks, and provide recommendations for improving these aspects of the site.
Another important aspect of a website audit is evaluating the website’s design and user experience (UX). A website audit can identify any issues with the site’s layout, navigation, or other design elements that may be hindering its effectiveness. It can also provide recommendations for improving the overall UX of the site to better engage and retain visitors.
In addition to SEO and design, a website audit may also include a review of the site’s content, technical features (such as the use of HTTPS and mobile responsiveness), and performance (such as page load times).
Understanding how and why a website ranks the way it does on Google and how competitors rank is important for any business looking to improve its online presence. A website audit can provide valuable insights into the strengths and weaknesses of a website and help businesses identify areas for improvement. By addressing any issues identified in a website audit, businesses can improve their search rankings, increase traffic, and drive more revenue.
Here is a link to our EEAT Strategy Guide