{"id":2203,"date":"2022-12-29T17:09:19","date_gmt":"2022-12-29T17:09:19","guid":{"rendered":"https:\/\/getoceana.com\/marketing\/?page_id=2203"},"modified":"2025-03-25T02:03:23","modified_gmt":"2025-03-25T02:03:23","slug":"eeat","status":"publish","type":"page","link":"https:\/\/getoceana.com\/marketing\/eeat\/","title":{"rendered":"EEAT"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"2203\" class=\"elementor elementor-2203\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5cadc1e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5cadc1e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-8bbd047\" data-id=\"8bbd047\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-156a04d elementor-widget elementor-widget-heading\" data-id=\"156a04d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Google EEAT<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9e371d3 elementor-hidden-tablet elementor-hidden-phone\" data-id=\"9e371d3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3e51dac elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3e51dac\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f4c44ec\" data-id=\"f4c44ec\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e5a4b8d elementor-widget elementor-widget-heading\" data-id=\"e5a4b8d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Introducing Google EEAT: 8 Strategies for Demonstrating Experience and Establishing Trust<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-840428c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"840428c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6601ab8\" data-id=\"6601ab8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-88e8966 elementor-widget elementor-widget-heading\" data-id=\"88e8966\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Ushering in the era of EEAT | E-A-T gets an extra E for Experience<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-da9a273 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"da9a273\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6ec3d87\" data-id=\"6ec3d87\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e0b3c55 elementor-widget elementor-widget-text-editor\" data-id=\"e0b3c55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If you\u2019re an agency owner, you\u2019ve probably heard of the term \u201cGoogle E-E-A-T (fka E-A-T).\u201d But what does it mean? Why is it important for your website and your client websites? In this article, we\u2019ll explore the concepts of Google E-E-A-T. We\u2019ll also dive into how Google uses E-E-A-T as a ranking factor and in its quality rater guidelines. Finally, we\u2019ll discuss how you can improve your website\u2019s E-E-A-T to boost visibility in search results.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1d596e5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1d596e5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dcffae4\" data-id=\"dcffae4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f94d422 elementor-widget elementor-widget-heading\" data-id=\"f94d422\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What is Google E-E-A-T?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ae77fe0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ae77fe0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d1cac90\" data-id=\"d1cac90\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1155190 elementor-widget elementor-widget-text-editor\" data-id=\"1155190\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>First, let\u2019s define each of the components of Google E-E-A-T:<\/p><ul><li><strong>Experience<\/strong>: This is the new element or component added to E-A-T. See more info below.<\/li><li><strong>Expertise<\/strong>: This refers to the level of knowledge and expertise that a content creator or website has on a particular topic.<\/li><li><strong>Authoritativeness<\/strong>: This refers to how much authority a content creator or website has on a particular topic.<\/li><li><strong>Trustworthiness<\/strong>: This refers to the level of trust that a content creator or website has built with its audience.<\/li><li><strong>Page Quality:<\/strong>\u00a0This refers to the overall quality of a webpage, including factors such as the credibility of the sources used, the formatting and organization of the content, and the user experience.<\/li><\/ul><p><strong>In short, to better assess the results of search, Google announced the addition of E: Experience to Google E.A.T.<\/strong><\/p><p>Here\u2019s what the recent update from Google said directly, \u201cDoes content also demonstrate that it was produced with some degree of experience, such as with actual use of a product, having actually visited a place or communicating what a person experienced? There are some situations where really what you value most is content produced by someone who has first-hand, life experience on the topic at hand.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8e25317 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8e25317\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3f6a433\" data-id=\"3f6a433\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0ae472a elementor-widget elementor-widget-image\" data-id=\"0ae472a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"754\" src=\"https:\/\/i0.wp.com\/getoceana.com\/marketing\/wp-content\/uploads\/2022\/12\/Final.png?fit=768%2C754&amp;ssl=1\" class=\"attachment-large size-large wp-image-2334\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/getoceana.com\/marketing\/wp-content\/uploads\/2022\/12\/Final.png?w=768&amp;ssl=1 768w, https:\/\/i0.wp.com\/getoceana.com\/marketing\/wp-content\/uploads\/2022\/12\/Final.png?resize=300%2C295&amp;ssl=1 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">This is the ideal Data Driven relationship building power dynamic that many marketers fail to understand, both old and new alike. Oceana is  \" Data Driven Sales\u2122 \". It's not just a trademarked slogan... it is demonstrated in the results we achieve for our clients.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-59eaef7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"59eaef7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d42be5f\" data-id=\"d42be5f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d86b022 elementor-widget elementor-widget-text-editor\" data-id=\"d86b022\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Content creators and authors need to reassess their SEO strategy in one way or another with these latest updates. Fail to get on the train [that has left the station already], watch the rankings tumble\u2026 Many local businesses are starting to watch their rankings fall already as the helpful content system has been rolling out since late August. Thin sites have been hit, most with lots of duplicate content spread throughout the site, and content tied to no individual in any meaningful ways that I have seen from basic inspections of most sites that were affected. Honestly, the rank and rent industry is prolific and some R&amp;R sites look better than some real local business sites too. Everyone better pay heed here in my opinion. I have been teaching about Google E-A-T for over 4 years now. We have been implementing authorship into our higher-end campaigns for over a year. It just takes more work and a strategy. If you have questions, I will give you some good answers below. Read on&#8230; if you need help, just hit us up via the contact form.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7437aa4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7437aa4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c82d7ac\" data-id=\"c82d7ac\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e574068 elementor-widget elementor-widget-heading\" data-id=\"e574068\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Here is the dictionary definition for \u201cexperience:\u201d<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0273819 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0273819\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-76f7ab2\" data-id=\"76f7ab2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-af40dad elementor-widget elementor-widget-text-editor\" data-id=\"af40dad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>1a: direct observation of or participation in events as a basis of knowledge;<br \/>b: the fact or state of having been affected by or gained knowledge through direct observation or participation<\/p><p>2a:\u00a0practical\u00a0knowledge, skill, or practice derived from direct observation of or participation in events or in a particular activity;<br \/>b: the length of such participation has 10 years experience in the job<\/p><p>3: something personally encountered, undergone, or lived through<\/p><p>4a: the conscious events that make up an individual life;<br \/>b: the events that make up the conscious part of a community or nation or humankind generally<\/p><p>5: the act or process of directly\u00a0perceiving events or reality.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0e02c68 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0e02c68\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2f09680\" data-id=\"2f09680\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-485539a elementor-widget elementor-widget-image\" data-id=\"485539a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"667\" height=\"256\" src=\"https:\/\/i0.wp.com\/getoceana.com\/marketing\/wp-content\/uploads\/2023\/04\/what-is-experience-Google-Search.png.webp?fit=667%2C256&amp;ssl=1\" class=\"attachment-large size-large wp-image-3175\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/getoceana.com\/marketing\/wp-content\/uploads\/2023\/04\/what-is-experience-Google-Search.png.webp?w=667&amp;ssl=1 667w, https:\/\/i0.wp.com\/getoceana.com\/marketing\/wp-content\/uploads\/2023\/04\/what-is-experience-Google-Search.png.webp?resize=300%2C115&amp;ssl=1 300w\" sizes=\"(max-width: 667px) 100vw, 667px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d5e51d8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d5e51d8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-37d2529\" data-id=\"37d2529\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1ce7ea9 elementor-widget elementor-widget-heading\" data-id=\"1ce7ea9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">E-E-A-T and major updates to Google\u2019s quality rater guidelines<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dabd863 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dabd863\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f3e0706\" data-id=\"f3e0706\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d7babe7 elementor-widget elementor-widget-text-editor\" data-id=\"d7babe7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The search engineers over at Google have been busy earning their keep for sure. The pace of technology and algorithm update(s) has been furious as of late. Founders Sergey Brin and Larry Page must be proud of the advanced search engine they created. We are entering a brave new world of AI, short for artificial intelligence.\u00a0<strong>The algorithms running at Google are using incredibly advanced AI and yet many of the recent changes reflected in the updates are, in fact, aimed at combating the use of AI and software in the \u201cart\u201d or \u201cscience\u201d of SEO, short for search engine optimization.<\/strong>\u00a0The new quality raters guide is about 10 pages longer and has some significant changes to EAT by adding the extra E for Experience to E-E-AT. This is the second time this year that Google has changed or updated its QRG or search\u00a0<a href=\"https:\/\/guidelines.raterhub.com\/searchqualityevaluatorguidelines.pdf\" target=\"_blank\" rel=\"nofollow noopener\">quality raters guidelines<\/a>\u00a0focusing again on authority, experience, and expertise and the nexus these 3 have to TRUST, the focal point in the \u201cfamily of EEAT.\u201d Google already confirmed prior that EAT plays a role in every search query and has SEO ranking factors in several different search systems.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e52e270 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e52e270\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-06b1eb8\" data-id=\"06b1eb8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6e0d0a2 elementor-widget elementor-widget-image\" data-id=\"6e0d0a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"304\" src=\"https:\/\/i0.wp.com\/getoceana.com\/marketing\/wp-content\/uploads\/2023\/04\/Google-QRG-Dec-2022-update-page-26-E-E-A.png.webp?fit=800%2C304&amp;ssl=1\" class=\"attachment-large size-large wp-image-3179\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/getoceana.com\/marketing\/wp-content\/uploads\/2023\/04\/Google-QRG-Dec-2022-update-page-26-E-E-A.png.webp?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/getoceana.com\/marketing\/wp-content\/uploads\/2023\/04\/Google-QRG-Dec-2022-update-page-26-E-E-A.png.webp?resize=300%2C114&amp;ssl=1 300w, https:\/\/i0.wp.com\/getoceana.com\/marketing\/wp-content\/uploads\/2023\/04\/Google-QRG-Dec-2022-update-page-26-E-E-A.png.webp?resize=768%2C292&amp;ssl=1 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e6ebc4e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e6ebc4e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dec507b\" data-id=\"dec507b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-31a99b0 elementor-widget elementor-widget-heading\" data-id=\"31a99b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Double E-E-A-T Plays a Central Role in the Updated QRG<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0b02909 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0b02909\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3bfa7e0\" data-id=\"3bfa7e0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-02d442d elementor-widget elementor-widget-text-editor\" data-id=\"02d442d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/developers.google.com\/search\/blog\/2022\/12\/google-raters-guidelines-e-e-a-t\" target=\"_blank\" rel=\"nofollow noopener\">Double-E-E-A-T<\/a>\u00a0as someone at Google coined it. Yes, Google has\u00a0<a href=\"https:\/\/developers.google.com\/search\/blog\/2022\/12\/google-raters-guidelines-e-e-a-t\" target=\"_blank\" rel=\"nofollow noopener\">added<\/a>\u00a0a letter to E-A-T, adding an extra E and going with E-E-A-T. What is the experience of the main content creator of the page being evaluated? What are their credentials and qualifications? Does the content demonstrate experience and expertise around the topic?<\/p><p>Google continued by saying, \u201cYou\u2019ll also see clearer guidance throughout the guidelines underscoring the importance of content created to be original and helpful for people, and explaining that helpful information can come in a variety of different formats and from a range of sources.\u201d Of course, YMYL categories will fall in tow with these upgrades to the QRG for the quality raters, without any doubts. The most important change to the QRG is the introduction of the letter E to the start of the popular acronym E-A-T.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-455d9a2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"455d9a2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-440268a\" data-id=\"440268a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-571523f elementor-widget elementor-widget-heading\" data-id=\"571523f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Digging into the Search Quality Evaluator Guidelines<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-367dcbd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"367dcbd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-22500e8\" data-id=\"22500e8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-add46c8 elementor-widget elementor-widget-text-editor\" data-id=\"add46c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>At the core of a search quality evaluation for the quality raters lies the word trust or trustworthiness. Ultimately, that is the role of a search equality evaluator. \u201cSearch results should provide authoritative and trustworthy information, not lead people astray with misleading content.\u201d [source: Google]<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1a8dd39 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1a8dd39\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4c1fedf\" data-id=\"4c1fedf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7ca8f0b elementor-widget elementor-widget-heading\" data-id=\"7ca8f0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">QRG Section 2.3 Your Money or Your Life (YMYL) Topics<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7b2fbba elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7b2fbba\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f3ced9e\" data-id=\"f3ced9e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ae30f39 elementor-widget elementor-widget-text-editor\" data-id=\"ae30f39\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Conspicuously present again and quite important overall to understand are the guidelines around YMYL, which stands for Your Money, Your Life. Topics that \u201ccould significantly impact the health, financial stability, or safety of people, or the welfare or well-being of society\u201d are classified as YMYL topics or business categories. Any business that falls into a YMYL category will receive more scrutiny in Google\u2019s ecosystems. A search rater is literally tasked with assessing the potential amount of \u201charm\u201d that a page of content might cause [customers] if left unchecked.\u00a0<\/p><p><b><i>Here\u2019s what Google has at the end of section 2.3 on YMYL:<\/i><\/b>\u00a0<\/p><p><b>Important: For pages about clear YMYL topics, we have very high Page Quality rating standards because low-quality pages on such topics could potentially negatively impact a person\u2019s health, financial stability, safety, or the welfare or well-being of society.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e4015da elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e4015da\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-118d3db\" data-id=\"118d3db\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ed5aaf0 elementor-widget elementor-widget-image\" data-id=\"ed5aaf0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"696\" height=\"792\" src=\"https:\/\/i0.wp.com\/getoceana.com\/marketing\/wp-content\/uploads\/2023\/04\/searchqualityevaluatorguidelines-web-page-content.png.webp?fit=696%2C792&amp;ssl=1\" class=\"attachment-large size-large wp-image-3183\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/getoceana.com\/marketing\/wp-content\/uploads\/2023\/04\/searchqualityevaluatorguidelines-web-page-content.png.webp?w=696&amp;ssl=1 696w, https:\/\/i0.wp.com\/getoceana.com\/marketing\/wp-content\/uploads\/2023\/04\/searchqualityevaluatorguidelines-web-page-content.png.webp?resize=264%2C300&amp;ssl=1 264w\" sizes=\"(max-width: 696px) 100vw, 696px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d32c27b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d32c27b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-13b84ce\" data-id=\"13b84ce\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0a25a0d elementor-widget elementor-widget-text-editor\" data-id=\"0a25a0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">Chart for Quality Raters. Clipped from page 17 of the QRG.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e619b63 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e619b63\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-be6dc3e\" data-id=\"be6dc3e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e760c85 elementor-widget elementor-widget-heading\" data-id=\"e760c85\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Finding Who is Responsible for the Website and Who Created the Content on the Page \u2013 Section 2.5.2<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b856103 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b856103\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0e56f8a\" data-id=\"0e56f8a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-35d9823 elementor-widget elementor-widget-text-editor\" data-id=\"35d9823\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This is a huge section of the QRG in terms of impact in my opinion. \u201cEvery page belongs to a website and it should be clear who is responsible for the website and who created the content on the page you are evaluating.\u201d If you aren\u2019t highlighting the \u201cwho\u201d behind any piece of content on your website, the question is why? From a numbers standpoint, the investment is well worth in for any business with a lifetime customer value over $1000.00. Many industries are way more than this; almost all professionals need to implement this into their website strategy.\u00a0<\/p><p>When evaluating page quality (PQ) features, evaluators are tasked with identifying who created the main content of the page they are evaluating. If that\u2019s not clear, you have an issue with quality because content that cannot be tied to a person is suspect for E-E-A, in which case, trustworthiness is also a question.\u00a0<\/p><p>If you are a content creator or author, as a best practice, these elements of a page should be included in every page of content you publish:<\/p><ul><li aria-level=\"1\">A clear purpose for the page; a page topic that drives the content focus. Should be optimized for desktop and mobile for iOS and Android operating system users.<\/li><li aria-level=\"1\">Information about you, the author.<\/li><li aria-level=\"1\">Quality using EEAT as a framework and combining that with effort, originality, and a demonstration of talent or skill on the chosen topic.<\/li><li aria-level=\"1\">A descriptive title. Great for advertising your products, services or solutions when it\u2019s in your meta!<\/li><li aria-level=\"1\">Reader\/user\/customer reviews. See below for an example of how you can collect one review and compile it into a collage of reviews or testimonials and use them to promote your expertise and experience. Nothing speaks to someone\u2019s level of expertise better than people in direct contact with that person. What they say can have a significant impact on an entity\u2019s overall level of trust.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bd5a4d0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bd5a4d0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-13d2013\" data-id=\"13d2013\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-32bf30a elementor-widget elementor-widget-heading\" data-id=\"32bf30a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Evaluating the Reputation of a Website and Content Creator \u2013 Sections 3.3.x<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bfaa45b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bfaa45b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-00b8231\" data-id=\"00b8231\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-549742f elementor-widget elementor-widget-text-editor\" data-id=\"549742f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>It would be easy to pass right through this section of the QRG or quickly scan and move on but there are some huge hints that are revealed here in this section. The purpose of this section is to help the search evaluator look for reputation information about a website.\u00a0<\/p><p>The QRG specifically instructs the evaluator to, \u201cLook for articles, references, recommendations by experts, and other credible information written by people about the website. High-quality news articles and informational articles may be good sources of reputation information. Search for such articles. For example, try [ibm site:en.wikipedia.org]. News articles and informational articles can help you learn about a company and may include information specific to reputation, such as awards and other forms of recognition, or also controversies and issues.\u201d<\/p><p>This is highly instructive if you are a marketer, marketing consultant, agency owner, or business owner. How many news articles about your company are you publishing? How many press releases are you publishing advertising announcements of awards, community events, new hires, and new announcements monthly? Quarterly? Annually? How about releasing educational and informational articles as a press release or in sponsored advertising to drive traffic?<\/p><p>These news articles will rank for your brand names and search evaluators are specifically instructed to run site operator searches as well so be sure your press releases are anchored to your domain, not a \u201cnews wire\u201d domain or newsroom.\u00a0<\/p><p>Also consider building a Wiki around your company name, author name, and\/or product name. Get others to add to it. Offer to write and publish a guest post on other sites and I would always recommend writing and publishing an eBook. With an eBook you have so many marketing and advertising uses plus so many platforms you can publish to that will extend your subject matter expertise into the published author realm.\u00a0<\/p><p>For individual authors, focus on authorship profiles with complete biographical information and links to other profiles and publications you have content published on. Employment history in your LinkedIn profile is a huge indicator of experience; don\u2019t overlook the importance of a fully completed LinkedIn profile. Your LinkedIn profile will almost certain<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0f914cc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0f914cc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-56baca1\" data-id=\"56baca1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c4d067c elementor-widget elementor-widget-heading\" data-id=\"c4d067c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Experience, Expertise, Authoritativeness, and Trust (E-E-A-T) \u2013 Section 3.4<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3db581b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3db581b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ab82b0a\" data-id=\"ab82b0a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7283104 elementor-widget elementor-widget-text-editor\" data-id=\"7283104\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>From the QRG: \u201cThe most important member at the center of the E-E-A-T family is Trust.\u201d<\/p><p><b>Google essentially defines trust as:<\/b>\u00a0accurate, safe, honest and reliable. EEA or experience, expertise, and authoritativeness are familial concepts that support trust.<\/p><p>Here\u2019s what Google has to say about Trust:\u00a0<b><i>Trust is the most important member of the E-E-A-T\u00a0<\/i><\/b><b><i>family<\/i><\/b><b><i>\u00a0because untrustworthy pages have low E-E-A-T no matter how Experienced, Expert, or Authoritative they may seem. For example, a financial scam is untrustworthy, even if the content creator is a highly experienced and expert scammer who is considered the go-to for running scams!<\/i><\/b><\/p><p>Your content must demonstrate first-hand experience with the topic or subject matter of the page. Google goes on to further explain what content that lacks E-E-A-T might look like in section 5.1 of the QRG.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0f7df97 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0f7df97\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-02e60ce\" data-id=\"02e60ce\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8421136 elementor-widget elementor-widget-image\" data-id=\"8421136\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"370\" src=\"https:\/\/i0.wp.com\/getoceana.com\/marketing\/wp-content\/uploads\/2023\/04\/Google-QRG-Dec-2022-update-page-21-800x370.png.png.webp?fit=800%2C370&amp;ssl=1\" class=\"attachment-large size-large wp-image-3187\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/getoceana.com\/marketing\/wp-content\/uploads\/2023\/04\/Google-QRG-Dec-2022-update-page-21-800x370.png.png.webp?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/getoceana.com\/marketing\/wp-content\/uploads\/2023\/04\/Google-QRG-Dec-2022-update-page-21-800x370.png.png.webp?resize=300%2C139&amp;ssl=1 300w, https:\/\/i0.wp.com\/getoceana.com\/marketing\/wp-content\/uploads\/2023\/04\/Google-QRG-Dec-2022-update-page-21-800x370.png.png.webp?resize=768%2C355&amp;ssl=1 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c998d11 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c998d11\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5c08cdc\" data-id=\"5c08cdc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dc8707e elementor-widget elementor-widget-heading\" data-id=\"dc8707e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Lacking E-E-A-T \u2013 Section 5.1 <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-24c6e17 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"24c6e17\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c5c2647\" data-id=\"c5c2647\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e62f952 elementor-widget elementor-widget-text-editor\" data-id=\"e62f952\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Google provides examples of what it looks like to fail to demonstrate an adequate level of E-E-A-T for the topic or purpose of the page. These are the examples provided (page 51) in their QRG:\u00a0<\/p><ul><li aria-level=\"1\">\u201cThe content creator lacks adequate experience, e.g. a restaurant review written by someone who has never eaten at the restaurant\u00a0<\/li><li aria-level=\"1\">The content creator lacks adequate expertise, e.g. an article about how to skydive written by someone with no expertise in the subject\u00a0<\/li><li aria-level=\"1\">The website or content creator is not an authoritative or trustworthy source for the topic of the page, e.g. tax form downloads provided on a cooking website.\u00a0<\/li><li aria-level=\"1\">The page or website is not trustworthy for its purpose, e.g. a shopping page with minimal customer service information\u201d\u00a0<\/li><\/ul><p><strong>These examples help conceptualize the distinct roles that each letter in E-E-A-T plays in evaluating page quality.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c22f4de elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c22f4de\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-51c17ce\" data-id=\"51c17ce\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b09beb1 elementor-widget elementor-widget-heading\" data-id=\"b09beb1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What does all of this mean? How can I apply E-E-A-T for my clients?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9e16da8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9e16da8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-10578e7\" data-id=\"10578e7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-be1bc74 elementor-widget elementor-widget-text-editor\" data-id=\"be1bc74\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ok so let\u2019s make some sense of all this EEAT stuff in some practical applications. If you\u2019re an agency owner or a C-level marketing executive, this is important and you need to build some or all of the following into your strategy, processes, and fulfillment for any business or individual that is paying you for search engine optimization (SEO).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c0d6aa8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c0d6aa8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-00416af\" data-id=\"00416af\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3387b83 elementor-widget elementor-widget-heading\" data-id=\"3387b83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">8 Strategies for Demonstrating E-E-A-T Online<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-383c2ce elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"383c2ce\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-389fa06\" data-id=\"389fa06\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d5a1387 elementor-widget elementor-widget-text-editor\" data-id=\"d5a1387\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol><li><strong>Start with an absolute commitment to delivering\/publishing quality content.<\/strong> The days of shortcuts in this arena are virtually over. If you\u2019re building a real company, a real brand \u2013 or you\u2019re the agency hired to help the entity accomplish this \u2013 you need to deliver on quality. I hired a full-time Quality Control Manager whose sole role is to oversee work product coming from our different teams in SEO\/Digital Marketing, PPC, Web Design and Development, Creative Design, and the Content writers. This is not an easy task to complete at scale so agencies have a harder time than one company or individual who wants to do this for themselves. Quality content that demonstrates a level of experience, expertise, and authority or mastery on a topic will definitely win the day so make this the goal. This will likely involve training writers and equipping them with the knowledge, skills, and tools to level up their game in writing content at a higher level.<\/li><li><strong>Build out at least one author profile for the entity.<\/strong>\u00a0Make sure the brand name of the author is 100% unique before building their profiles out on the platforms that make sense. I will provide some recommendations but choosing a unique brand name for the author is imperative for online differentiation.<\/li><li><strong>Use spell check and a tool like Grammarly (I like the Chrome extension) to ensure you get the spelling and punctuation right.<\/strong>\u00a0This may sound obvious and it is but it still needs to be underscored. It\u2019s hard to demonstrate expertise and authority over a topic if your content is riddled with small errors in these fundamental areas of authorship. For us, we have a Quality Control manager in place to ensure that nothing is sent to a client that doesn\u2019t meet these expectations. However you decide to handle this component, it needs to be in your writing and QC SOPs, and make sure those are documented!<\/li><li><strong>Use a well-completed\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/scottkath\/\" target=\"_blank\" rel=\"nofollow noopener\">LinkedIn profile<\/a>\u00a0as a hub for your authorship profile.<\/strong>\u00a0It has more functionality for listing experience and it also allows for your connections on LinkedIn to provide recommendations which are powerful votes on your skills (think experience and expertise). This is one of the first places a quality rater will go if your name is traced to a page of content. I\u2019m sure they use Google search too. Put some real time and effort into the LinkedIn profile and publish\/syndicate your content to this channel as a top priority. Build connections and a relevant following in this channel if possible.<\/li><li><strong>Setup authorship properly using the following platforms<\/strong>:<ul><li>WordPress.com<\/li><li>Gravatar.com<\/li><li>LinkedIn.com<\/li><li>Quora.com<\/li><li>Medium.com<\/li><li>Substack.com<\/li><li>Blogger.com<\/li><li>Tumblr.com<\/li><li>Reddit.com<\/li><li>Twitter.com<\/li><\/ul><\/li><li><strong>Connect all of these profiles by linking them together wherever possible<\/strong>; preferably in your main author profile on the website and the LinkedIn profile. Just creating all of these and connecting them together is a form of powerful link building and it helps Googlebot connect the dots around an entity.<\/li><li><strong>Syndicate and distribute your content everywhere.<\/strong>\u00a0Once you have quality, informative, people-first content written, it\u2019s time to broadcast it, amplify it, and syndicate your authored content. There are tools and software that can help. I recommend a WordPress blog be the real hub of all content that is produced. Once published to the WP blog, use the RSS feed functionality that is built into WordPress by default and syndicate that RSS feed using an automation strategy. We use IFTTT to help us do this efficiently. Make sure you have proper attribution in your syndicated content to reinforce the originally authored content on your WP blog. Social channels are also a great place to syndicate to and they are also great sources of traffic to your authored content \u2013 a fantastic and strong ranking signal.<\/li><li><strong>Communicate with your target audience via press releases.<\/strong>\u00a0This is how authorities communicate. It\u2019s also how big companies like IBM communicate. I\u2019m not saying get rid of your blog. In fact, write and publish more. Answer questions your target audience has. What I am saying is that you should be using press releases regularly (weekly to monthly) to get your authored content published on authoritative news and media sites. The referring domains, brand mentions, link signals, and perceived authority are all very tangible outcomes of using press releases and media pickups as key components of your content syndication and authorship strategy. Make sure though that the PR service you use allows you to source (and publish) the press release on your website FIRST and\u00a0<em>source the press release to that page where it was published in all media pickups as the original source.<\/em>\u00a0From an online perspective of things, the original author of the press release and the page where it is published first will get the SEO benefit and authorship credit (called the canonical). This is a critical piece or step for maximum benefit in building authority. You don\u2019t want to build the authority of the news and media sites; rather, you want authorship credit to flow from those sites back to the original source. Almost all press release, news, and wire services get this wrong. Whether by design or by accident, getting this wrong while using press releases highly mutes the benefit to the entity that is the actual subject of the release.<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9c6497f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9c6497f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-54c30e0\" data-id=\"54c30e0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-40e36e1 elementor-widget elementor-widget-image\" data-id=\"40e36e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"460\" src=\"https:\/\/i0.wp.com\/getoceana.com\/marketing\/wp-content\/uploads\/2023\/04\/wayne-gretzky-quote-puck-is-going-1024x460.jpeg.webp?fit=1024%2C460&amp;ssl=1\" class=\"attachment-large size-large wp-image-3173\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/getoceana.com\/marketing\/wp-content\/uploads\/2023\/04\/wayne-gretzky-quote-puck-is-going-1024x460.jpeg.webp?w=1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/getoceana.com\/marketing\/wp-content\/uploads\/2023\/04\/wayne-gretzky-quote-puck-is-going-1024x460.jpeg.webp?resize=300%2C135&amp;ssl=1 300w, https:\/\/i0.wp.com\/getoceana.com\/marketing\/wp-content\/uploads\/2023\/04\/wayne-gretzky-quote-puck-is-going-1024x460.jpeg.webp?resize=768%2C345&amp;ssl=1 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c0ad712 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c0ad712\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d5a10e0\" data-id=\"d5a10e0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-56bd739 elementor-widget elementor-widget-heading\" data-id=\"56bd739\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">So where is Google (the puck) going with the Quality Rater Guidelines and E-E-A-T?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5ea0691 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5ea0691\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3ebf5c6\" data-id=\"3ebf5c6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-67894a5 elementor-widget elementor-widget-text-editor\" data-id=\"67894a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The Quality Rater Guidelines are a crucial document for anyone who works in search marketing because they give us deep insight into where Google wants its technology and algorithms to go, or better yet, where its algorithms already are in many respects as it pertains to the search system results we are already seeing. For me, reading the QRGs provides deep insights into what\u2019s important.<\/p><p>For me, this is nothing new in terms of E-A-T. By adding Experience to the mix, this just makes sense from an operative standpoint in determining the quality of a page (of content) and ultimately, trust. It also makes sense to change the acronym from EAT to EEAT for better differentiation. It will certainly make aggregating a corpus of content and research around the topic and the hashtag #eeat or #EEAT. One thing is for certain, EEAT is here to stay and folks at Google are making it clear it\u2019s part of every search query, and the results you see in the SERPS are most certainly driven, in part, by signals that demonstrate experience, expertise, authority, and trust.<\/p><p>Reading into and between the lines of the types of language in this document (the QRGs) can help inform and provide some valuable nuggets into what Google is looking for in terms of content quality, user experience, and E-E-A-T of websites. It provides great insight into what the focus the bot has in identifying data points around EEAT, along with what the search engines and the algorithm are trying to achieve. Certainly, it is highly instructive to understand what data points Google is or might be identifying and scraping to elicit these elements of EEAT which clearly affect search rankings and thus your website traffic.<\/p><p>Following these guidelines will help ensure your websites can achieve visibility on the internet in Google search, on all devices, and, ideally, not be negatively impacted by any of their algorithm updates or other penalties due to low-quality pages or pages that are deemed to be unhelpful to users due to underlying deficiencies in demonstrating experience, expertise, and authority, thus undermining the trust of the page, possibly the entire site.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c8608f0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c8608f0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-48fa10a\" data-id=\"48fa10a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2ecc1ee elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2ecc1ee\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-415c5b8\" data-id=\"415c5b8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5c48389 elementor-widget elementor-widget-image\" data-id=\"5c48389\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/i0.wp.com\/getoceana.com\/marketing\/wp-content\/uploads\/2022\/12\/Scott-Kath-1.jpg?fit=800%2C800&amp;ssl=1\" class=\"attachment-large size-large wp-image-2175\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/getoceana.com\/marketing\/wp-content\/uploads\/2022\/12\/Scott-Kath-1.jpg?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/getoceana.com\/marketing\/wp-content\/uploads\/2022\/12\/Scott-Kath-1.jpg?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/getoceana.com\/marketing\/wp-content\/uploads\/2022\/12\/Scott-Kath-1.jpg?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/getoceana.com\/marketing\/wp-content\/uploads\/2022\/12\/Scott-Kath-1.jpg?resize=768%2C768&amp;ssl=1 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-cc873f6\" data-id=\"cc873f6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d729d27 elementor-widget elementor-widget-heading\" data-id=\"d729d27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">About Oceana<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c600fe2 elementor-widget elementor-widget-text-editor\" data-id=\"c600fe2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex-1 overflow-hidden\"><div class=\"react-scroll-to-bottom--css-infyq-79elbk h-full dark:bg-gray-800\"><div class=\"react-scroll-to-bottom--css-infyq-1n7m0yu\"><div class=\"flex flex-col items-center text-sm h-full dark:bg-gray-800\"><div class=\"w-full border-b border-black\/10 dark:border-gray-900\/50 text-gray-800 dark:text-gray-100 group bg-gray-50 dark:bg-[#444654]\"><div class=\"text-base gap-4 md:gap-6 m-auto md:max-w-2xl lg:max-w-2xl xl:max-w-3xl p-4 md:py-6 flex lg:px-0\"><div class=\"relative flex w-[calc(100%-50px)] md:flex-col lg:w-[calc(100%-115px)]\"><div class=\"flex flex-grow flex-col gap-3\"><div class=\"min-h-[20px] flex flex-col items-start gap-4 whitespace-pre-wrap\"><div class=\"markdown prose w-full break-words dark:prose-invert dark\"><p><a href=\"https:\/\/getoceana.com\/marketing\/scott-kath-3\/\">Scott Kath<\/a> is a highly experienced digital marketer with over 26 years of experience in the industry. He is an expert in a wide range of services, including SEO, local SEO, reviews, CRO, SEM, social media, custom web design, digital marketing strategy. <span style=\"background-color: transparent; color: var(--global-palette3); font-family: var(--global-body-font-family);\">With a proven track record of success and a passion for helping businesses grow, Scott is well-equipped to handle all of your digital marketing needs. His deep understanding of the latest techniques and technologies allows him to create highly effective campaigns that drive results and help your business reach its full potential.\u00a0<\/span><span style=\"background-color: transparent; color: var(--global-palette3); font-family: var(--global-body-font-family);\">If you&#8217;re looking to improve your online presence and drive more traffic and conversions, Scott is the perfect partner to help you achieve your goals. Contact him today to learn more about how he can help your business succeed. So, he is the best choice for your business digital marketing.<\/span><\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"absolute bottom-0 left-0 w-full border-t md:border-t-0 dark:border-white\/20 md:border-transparent md:dark:border-transparent md:bg-vert-light-gradient bg-white dark:bg-gray-800 md:!bg-transparent dark:md:bg-vert-dark-gradient\"><form class=\"stretch mx-2 flex flex-row gap-3 pt-2 last:mb-2 md:last:mb-6 lg:mx-auto lg:max-w-3xl lg:pt-6\"><div class=\"relative flex h-full flex-1 md:flex-col\"><div class=\"ml-1 mt-1.5 md:w-full md:m-auto md:flex md:mb-2 gap-2 justify-center\">\u00a0<\/div><\/div><\/form><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-23e1adf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"23e1adf\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8227b61\" data-id=\"8227b61\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6d6ed2a elementor-widget elementor-widget-heading\" data-id=\"6d6ed2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Are you looking to establish trust and demonstrate your experience to your audience? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15509a8 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"15509a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/getoceana.com\/marketing\/get-started\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get Started<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Google EEAT Introducing Google EEAT: 8 Strategies for Demonstrating Experience and Establishing Trust Ushering in the era of EEAT | E-A-T gets an extra E for Experience If you\u2019re an agency owner, you\u2019ve probably heard of the term \u201cGoogle E-E-A-T (fka E-A-T).\u201d But what does it mean? Why is it important for your website and&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_kadence_starter_templates_imported_post":true,"_kad_post_transparent":"","_kad_post_title":"hide","_kad_post_layout":"fullwidth","_kad_post_sidebar_id":"","_kad_post_content_style":"unboxed","_kad_post_vertical_padding":"hide","_kad_post_feature":"hide","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"class_list":["post-2203","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>EEAT - Oceana by Scott Kath<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/getoceana.com\/marketing\/eeat\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EEAT - Oceana by Scott Kath\" \/>\n<meta property=\"og:description\" content=\"Google EEAT Introducing Google EEAT: 8 Strategies for Demonstrating Experience and Establishing Trust Ushering in the era of EEAT | E-A-T gets an extra E for Experience If you\u2019re an agency owner, you\u2019ve probably heard of the term \u201cGoogle E-E-A-T (fka E-A-T).\u201d But what does it mean? 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