{"id":2237,"date":"2022-12-29T21:28:14","date_gmt":"2022-12-29T21:28:14","guid":{"rendered":"https:\/\/getoceana.com\/marketing\/?page_id=2237"},"modified":"2023-01-06T16:18:48","modified_gmt":"2023-01-06T16:18:48","slug":"cro","status":"publish","type":"page","link":"https:\/\/getoceana.com\/marketing\/services\/cro\/","title":{"rendered":"CRO"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"2237\" class=\"elementor elementor-2237\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5cadc1e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5cadc1e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-8bbd047\" data-id=\"8bbd047\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-156a04d elementor-widget elementor-widget-heading\" data-id=\"156a04d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Conversion Rate Optimization<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9e371d3 elementor-hidden-tablet elementor-hidden-phone\" data-id=\"9e371d3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-93a58b2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"93a58b2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ab63f84 elementor-invisible\" data-id=\"ab63f84\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:300}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1ee1dcf elementor-widget elementor-widget-heading\" data-id=\"1ee1dcf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is Conversion Rate Optimization (CRO)?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c45338 elementor-widget elementor-widget-text-editor\" data-id=\"3c45338\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Conversion rate optimization (CRO) is the process of improving the percentage of visitors to a website who take a desired action, such as filling out a form or making a purchase.<\/li><li>CRO is an important aspect of digital marketing because it helps businesses increase the return on their marketing investments by turning more website visitors into paying customers.<\/li><li>CRO involves analyzing website data, conducting experiments, and making changes to the website in order to improve the user experience and increase the likelihood of conversions.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-300c50a elementor-widget elementor-widget-image\" data-id=\"300c50a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"676\" src=\"https:\/\/i0.wp.com\/getoceana.com\/marketing\/wp-content\/uploads\/2023\/01\/CRO-Features.png?fit=1024%2C676&amp;ssl=1\" class=\"attachment-large size-large wp-image-2689\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/getoceana.com\/marketing\/wp-content\/uploads\/2023\/01\/CRO-Features.png?w=2410&amp;ssl=1 2410w, https:\/\/i0.wp.com\/getoceana.com\/marketing\/wp-content\/uploads\/2023\/01\/CRO-Features.png?resize=300%2C198&amp;ssl=1 300w, https:\/\/i0.wp.com\/getoceana.com\/marketing\/wp-content\/uploads\/2023\/01\/CRO-Features.png?resize=1024%2C676&amp;ssl=1 1024w, https:\/\/i0.wp.com\/getoceana.com\/marketing\/wp-content\/uploads\/2023\/01\/CRO-Features.png?resize=768%2C507&amp;ssl=1 768w, https:\/\/i0.wp.com\/getoceana.com\/marketing\/wp-content\/uploads\/2023\/01\/CRO-Features.png?resize=1536%2C1013&amp;ssl=1 1536w, https:\/\/i0.wp.com\/getoceana.com\/marketing\/wp-content\/uploads\/2023\/01\/CRO-Features.png?resize=2048%2C1351&amp;ssl=1 2048w, https:\/\/i0.wp.com\/getoceana.com\/marketing\/wp-content\/uploads\/2023\/01\/CRO-Features.png?w=2340&amp;ssl=1 2340w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c9e416b elementor-widget elementor-widget-spacer\" data-id=\"c9e416b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70d24f1 elementor-widget elementor-widget-heading\" data-id=\"70d24f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\nThe Benefits of CRO<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a440cc elementor-widget elementor-widget-text-editor\" data-id=\"8a440cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Increases revenue<\/strong>: By improving the conversion rate of your website, you can increase the number of paying customers and ultimately increase your revenue.<\/li><li><strong>Improves user experience<\/strong>: CRO helps businesses understand the needs and preferences of their customers, which allows them to create a better user experience. This can lead to increased customer satisfaction and loyalty.<\/li><li><strong>Reduces marketing costs<\/strong>: By turning more website visitors into paying customers, CRO can help businesses reduce the amount they need to spend on acquiring new customers.<\/li><li><strong>Provides valuable insights<\/strong>: CRO can provide valuable insights into the behavior and preferences of your customers, which can help inform other aspects of your marketing strategy.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e210341 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e210341\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2a64283\" data-id=\"2a64283\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d68cffe elementor-widget elementor-widget-image\" data-id=\"d68cffe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"383\" src=\"https:\/\/i0.wp.com\/getoceana.com\/marketing\/wp-content\/uploads\/2023\/01\/Text-CRO.png?fit=1024%2C383&amp;ssl=1\" class=\"attachment-large size-large wp-image-2687\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/getoceana.com\/marketing\/wp-content\/uploads\/2023\/01\/Text-CRO.png?w=2420&amp;ssl=1 2420w, https:\/\/i0.wp.com\/getoceana.com\/marketing\/wp-content\/uploads\/2023\/01\/Text-CRO.png?resize=300%2C112&amp;ssl=1 300w, https:\/\/i0.wp.com\/getoceana.com\/marketing\/wp-content\/uploads\/2023\/01\/Text-CRO.png?resize=1024%2C383&amp;ssl=1 1024w, https:\/\/i0.wp.com\/getoceana.com\/marketing\/wp-content\/uploads\/2023\/01\/Text-CRO.png?resize=768%2C287&amp;ssl=1 768w, https:\/\/i0.wp.com\/getoceana.com\/marketing\/wp-content\/uploads\/2023\/01\/Text-CRO.png?resize=1536%2C574&amp;ssl=1 1536w, https:\/\/i0.wp.com\/getoceana.com\/marketing\/wp-content\/uploads\/2023\/01\/Text-CRO.png?resize=2048%2C765&amp;ssl=1 2048w, https:\/\/i0.wp.com\/getoceana.com\/marketing\/wp-content\/uploads\/2023\/01\/Text-CRO.png?w=2340&amp;ssl=1 2340w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-62231cc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"62231cc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ae91ba8\" data-id=\"ae91ba8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b9325e6 elementor-widget elementor-widget-heading\" data-id=\"b9325e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to Conduct CRO?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a249e02 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a249e02\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9f1f99e\" data-id=\"9f1f99e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4ebece3 elementor-widget elementor-widget-text-editor\" data-id=\"4ebece3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Identify conversion goals<\/strong>: The first step in CRO is to identify the specific actions that you want your website visitors to take, such as making a purchase or filling out a form.<\/li><li><strong>Analyze website data<\/strong>: Next, you will need to analyze data about your website, such as bounce rate, exit rate, and average time on page. This will help you identify areas of your website that may be causing visitors to leave without taking the desired action.<\/li><li><strong>Conduct experiments<\/strong>: Once you have identified potential areas for improvement, you can conduct experiments, such as A\/B testing, to determine the most effective changes to make to your website.<\/li><li><strong>Make changes<\/strong>: Based on the results of your experiments, you can make changes to your website in order to improve the conversion rate.<\/li><li><strong>Continuously optimize<\/strong>: CRO is an ongoing process, so it is important to continue analyzing data and conducting experiments in order to continually optimize your website for conversions.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f46abe1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f46abe1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-37544d1\" data-id=\"37544d1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-402c01f elementor-widget elementor-widget-heading\" data-id=\"402c01f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why is CRO Important for Your Business?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-430d1c6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"430d1c6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4330f02\" data-id=\"4330f02\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-76cd075 elementor-widget elementor-widget-image\" data-id=\"76cd075\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"680\" src=\"https:\/\/i0.wp.com\/getoceana.com\/marketing\/wp-content\/uploads\/2023\/01\/Asian-Students.png?fit=1024%2C680&amp;ssl=1\" class=\"attachment-large size-large wp-image-2688\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/getoceana.com\/marketing\/wp-content\/uploads\/2023\/01\/Asian-Students.png?w=2420&amp;ssl=1 2420w, https:\/\/i0.wp.com\/getoceana.com\/marketing\/wp-content\/uploads\/2023\/01\/Asian-Students.png?resize=300%2C199&amp;ssl=1 300w, https:\/\/i0.wp.com\/getoceana.com\/marketing\/wp-content\/uploads\/2023\/01\/Asian-Students.png?resize=1024%2C680&amp;ssl=1 1024w, https:\/\/i0.wp.com\/getoceana.com\/marketing\/wp-content\/uploads\/2023\/01\/Asian-Students.png?resize=768%2C510&amp;ssl=1 768w, https:\/\/i0.wp.com\/getoceana.com\/marketing\/wp-content\/uploads\/2023\/01\/Asian-Students.png?resize=1536%2C1021&amp;ssl=1 1536w, https:\/\/i0.wp.com\/getoceana.com\/marketing\/wp-content\/uploads\/2023\/01\/Asian-Students.png?resize=2048%2C1361&amp;ssl=1 2048w, https:\/\/i0.wp.com\/getoceana.com\/marketing\/wp-content\/uploads\/2023\/01\/Asian-Students.png?w=2340&amp;ssl=1 2340w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-680d914 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"680d914\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5b98b6e\" data-id=\"5b98b6e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cc7bdfc elementor-widget elementor-widget-text-editor\" data-id=\"cc7bdfc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>CRO is crucial for any business that wants to grow and thrive in the digital age. A high conversion rate means that your website is effectively turning visitors into customers, which ultimately leads to increased revenue. Additionally, CRO can help to improve the user experience on your website, leading to increased customer satisfaction and loyalty.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0429d2e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0429d2e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-10fa3bb\" data-id=\"10fa3bb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c34db03 elementor-widget elementor-widget-heading\" data-id=\"c34db03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How to Implement CRO on your Website?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-74568f1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"74568f1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6138a7a\" data-id=\"6138a7a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8757829 elementor-widget elementor-widget-text-editor\" data-id=\"8757829\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>There are a number of steps you can take to optimize your website for conversions. Some of the key elements to consider include:<\/p><ul><li><p><strong>Call-to-action buttons:<\/strong> Make sure that your call-to-action buttons are clear, visible, and prominent. Use action-oriented language and consider using contrasting colors to make the buttons stand out.<\/p><\/li><li><p><strong>Forms:<\/strong> Keep forms as short and simple as possible. Consider using progressive forms, which only ask for the necessary information at each step of the process.<\/p><\/li><li><p><strong>Images and videos:<\/strong> Use high-quality images and videos to help tell your brand&#8217;s story and engage visitors.<\/p><\/li><li><p><strong>Testimonials:<\/strong> Display customer testimonials prominently on your website to build trust and credibility.<\/p><\/li><li><p><strong>Landing pages:<\/strong> Create dedicated landing pages for each of your marketing campaigns. These pages should be focused on a specific goal and should have a clear call-to-action.<\/p><\/li><\/ul><p>By following these best practices, you can improve your website&#8217;s conversion rate and drive more sales for your business.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d848f57 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d848f57\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5aba0e0\" data-id=\"5aba0e0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f0d9cf1 elementor-widget elementor-widget-heading\" data-id=\"f0d9cf1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-000c1b8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"000c1b8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-13bf11c\" data-id=\"13bf11c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4dabcee elementor-widget elementor-widget-text-editor\" data-id=\"4dabcee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Conversion rate optimization is essential for any business looking to grow and thrive in the digital age. By focusing on elements like call-to-action buttons, forms, images and videos, testimonials, and landing pages, you can increase the likelihood that your website visitors will take the desired action and become customers.<br \/><a href=\"https:\/\/getoceana.com\/marketing\/eeat\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/getoceana.com\/marketing\/eeat\/&amp;source=gmail&amp;ust=1673027540523000&amp;usg=AOvVaw1vC0uxqD-eM7kXIjzQq7Vx\"><strong>Here is a link to our EEAT Strategy Guide<\/strong><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-23e1adf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"23e1adf\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8227b61\" data-id=\"8227b61\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6d6ed2a elementor-widget elementor-widget-heading\" data-id=\"6d6ed2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ready to optimize your website for conversions and drive more sales for your business? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f476ca7 elementor-widget elementor-widget-text-editor\" data-id=\"f476ca7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Contact us today to learn more about how our team of CRO experts can help you achieve your goals.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15509a8 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"15509a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/getoceana.com\/marketing\/get-started\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get Started<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Conversion Rate Optimization What is Conversion Rate Optimization (CRO)? Conversion rate optimization (CRO) is the process of improving the percentage of visitors to a website who take a desired action, such as filling out a form or making a purchase. CRO is an important aspect of digital marketing because it helps businesses increase the return&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":1782,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_kadence_starter_templates_imported_post":true,"_kad_post_transparent":"","_kad_post_title":"hide","_kad_post_layout":"fullwidth","_kad_post_sidebar_id":"","_kad_post_content_style":"unboxed","_kad_post_vertical_padding":"hide","_kad_post_feature":"hide","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"class_list":["post-2237","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CRO - Oceana by Scott Kath<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/getoceana.com\/marketing\/services\/cro\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CRO - Oceana by Scott Kath\" \/>\n<meta property=\"og:description\" content=\"Conversion Rate Optimization What is Conversion Rate Optimization (CRO)? Conversion rate optimization (CRO) is the process of improving the percentage of visitors to a website who take a desired action, such as filling out a form or making a purchase. CRO is an important aspect of digital marketing because it helps businesses increase the return...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/getoceana.com\/marketing\/services\/cro\/\" \/>\n<meta property=\"og:site_name\" content=\"Oceana by Scott Kath\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-06T16:18:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/getoceana.com\/marketing\/wp-content\/uploads\/2023\/01\/CRO-Features-1024x676.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/getoceana.com\\\/marketing\\\/services\\\/cro\\\/\",\"url\":\"https:\\\/\\\/getoceana.com\\\/marketing\\\/services\\\/cro\\\/\",\"name\":\"CRO - Oceana by Scott Kath\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/getoceana.com\\\/marketing\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/getoceana.com\\\/marketing\\\/services\\\/cro\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/getoceana.com\\\/marketing\\\/services\\\/cro\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/getoceana.com\\\/marketing\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/CRO-Features-1024x676.png\",\"datePublished\":\"2022-12-29T21:28:14+00:00\",\"dateModified\":\"2023-01-06T16:18:48+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/getoceana.com\\\/marketing\\\/services\\\/cro\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/getoceana.com\\\/marketing\\\/services\\\/cro\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/getoceana.com\\\/marketing\\\/services\\\/cro\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/getoceana.com\\\/marketing\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/CRO-Features.png?fit=2410%2C1590&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/getoceana.com\\\/marketing\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/CRO-Features.png?fit=2410%2C1590&ssl=1\",\"width\":2410,\"height\":1590},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/getoceana.com\\\/marketing\\\/services\\\/cro\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/getoceana.com\\\/marketing\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Full Services\",\"item\":\"https:\\\/\\\/getoceana.com\\\/marketing\\\/services\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"CRO\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/getoceana.com\\\/marketing\\\/#website\",\"url\":\"https:\\\/\\\/getoceana.com\\\/marketing\\\/\",\"name\":\"Oceana by Scott Kath\",\"description\":\"Data Driven Sales\",\"publisher\":{\"@id\":\"https:\\\/\\\/getoceana.com\\\/marketing\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/getoceana.com\\\/marketing\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/getoceana.com\\\/marketing\\\/#organization\",\"name\":\"Oceana by Scott Kath\",\"url\":\"https:\\\/\\\/getoceana.com\\\/marketing\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/getoceana.com\\\/marketing\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/getoceana.com\\\/marketing\\\/wp-content\\\/uploads\\\/2022\\\/12\\\/cropped-cropped-Oceana_Logo-removebg-preview.png?fit=306%2C123&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/getoceana.com\\\/marketing\\\/wp-content\\\/uploads\\\/2022\\\/12\\\/cropped-cropped-Oceana_Logo-removebg-preview.png?fit=306%2C123&ssl=1\",\"width\":306,\"height\":123,\"caption\":\"Oceana by Scott Kath\"},\"image\":{\"@id\":\"https:\\\/\\\/getoceana.com\\\/marketing\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"CRO - Oceana by Scott Kath","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/getoceana.com\/marketing\/services\/cro\/","og_locale":"en_US","og_type":"article","og_title":"CRO - Oceana by Scott Kath","og_description":"Conversion Rate Optimization What is Conversion Rate Optimization (CRO)? Conversion rate optimization (CRO) is the process of improving the percentage of visitors to a website who take a desired action, such as filling out a form or making a purchase. CRO is an important aspect of digital marketing because it helps businesses increase the return...","og_url":"https:\/\/getoceana.com\/marketing\/services\/cro\/","og_site_name":"Oceana by Scott Kath","article_modified_time":"2023-01-06T16:18:48+00:00","og_image":[{"url":"https:\/\/getoceana.com\/marketing\/wp-content\/uploads\/2023\/01\/CRO-Features-1024x676.png","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/getoceana.com\/marketing\/services\/cro\/","url":"https:\/\/getoceana.com\/marketing\/services\/cro\/","name":"CRO - Oceana by Scott Kath","isPartOf":{"@id":"https:\/\/getoceana.com\/marketing\/#website"},"primaryImageOfPage":{"@id":"https:\/\/getoceana.com\/marketing\/services\/cro\/#primaryimage"},"image":{"@id":"https:\/\/getoceana.com\/marketing\/services\/cro\/#primaryimage"},"thumbnailUrl":"https:\/\/getoceana.com\/marketing\/wp-content\/uploads\/2023\/01\/CRO-Features-1024x676.png","datePublished":"2022-12-29T21:28:14+00:00","dateModified":"2023-01-06T16:18:48+00:00","breadcrumb":{"@id":"https:\/\/getoceana.com\/marketing\/services\/cro\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/getoceana.com\/marketing\/services\/cro\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/getoceana.com\/marketing\/services\/cro\/#primaryimage","url":"https:\/\/i0.wp.com\/getoceana.com\/marketing\/wp-content\/uploads\/2023\/01\/CRO-Features.png?fit=2410%2C1590&ssl=1","contentUrl":"https:\/\/i0.wp.com\/getoceana.com\/marketing\/wp-content\/uploads\/2023\/01\/CRO-Features.png?fit=2410%2C1590&ssl=1","width":2410,"height":1590},{"@type":"BreadcrumbList","@id":"https:\/\/getoceana.com\/marketing\/services\/cro\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/getoceana.com\/marketing\/"},{"@type":"ListItem","position":2,"name":"Full Services","item":"https:\/\/getoceana.com\/marketing\/services\/"},{"@type":"ListItem","position":3,"name":"CRO"}]},{"@type":"WebSite","@id":"https:\/\/getoceana.com\/marketing\/#website","url":"https:\/\/getoceana.com\/marketing\/","name":"Oceana by Scott Kath","description":"Data Driven Sales","publisher":{"@id":"https:\/\/getoceana.com\/marketing\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/getoceana.com\/marketing\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/getoceana.com\/marketing\/#organization","name":"Oceana by Scott Kath","url":"https:\/\/getoceana.com\/marketing\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/getoceana.com\/marketing\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/getoceana.com\/marketing\/wp-content\/uploads\/2022\/12\/cropped-cropped-Oceana_Logo-removebg-preview.png?fit=306%2C123&ssl=1","contentUrl":"https:\/\/i0.wp.com\/getoceana.com\/marketing\/wp-content\/uploads\/2022\/12\/cropped-cropped-Oceana_Logo-removebg-preview.png?fit=306%2C123&ssl=1","width":306,"height":123,"caption":"Oceana by Scott Kath"},"image":{"@id":"https:\/\/getoceana.com\/marketing\/#\/schema\/logo\/image\/"}}]}},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/getoceana.com\/marketing\/wp-json\/wp\/v2\/pages\/2237","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/getoceana.com\/marketing\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/getoceana.com\/marketing\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/getoceana.com\/marketing\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/getoceana.com\/marketing\/wp-json\/wp\/v2\/comments?post=2237"}],"version-history":[{"count":19,"href":"https:\/\/getoceana.com\/marketing\/wp-json\/wp\/v2\/pages\/2237\/revisions"}],"predecessor-version":[{"id":2784,"href":"https:\/\/getoceana.com\/marketing\/wp-json\/wp\/v2\/pages\/2237\/revisions\/2784"}],"up":[{"embeddable":true,"href":"https:\/\/getoceana.com\/marketing\/wp-json\/wp\/v2\/pages\/1782"}],"wp:attachment":[{"href":"https:\/\/getoceana.com\/marketing\/wp-json\/wp\/v2\/media?parent=2237"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}