{"id":3314,"date":"2023-06-20T19:47:02","date_gmt":"2023-06-20T19:47:02","guid":{"rendered":"https:\/\/getoceana.com\/marketing\/?page_id=3314"},"modified":"2023-07-27T20:18:21","modified_gmt":"2023-07-27T20:18:21","slug":"press-signal","status":"publish","type":"page","link":"https:\/\/getoceana.com\/marketing\/press-signal\/","title":{"rendered":"Press Signal\u2122"},"content":{"rendered":"\t\t
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Press Signal\u2122<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Press Signal\u2122 and How it Overcomes the Problem of Authorship
and Site Sourcing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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For years, the press release has served as a valuable asset for digital marketers, becoming an integral part of SEO strategies. However, some marketers have observed a decline in the effectiveness of press release distribution compared to the past. Recognizing this issue, we and our partners have devised a remarkably potent solution. The introduction of Google’s E-E-A-T had a significant impact on how press releases were perceived by digital marketing experts. E-E-A-T comprises a set of data points that assess the experience, expertise, authoritativeness, and trustworthiness of a website and its associated entity. This evaluation process assigns canonical authorship, designating the “preferred version” of content. Surprisingly, we discovered that publishing content on news sites often resulted in the canonical being transferred or reassigned to the news site instead of the original content creator and publisher. This not only undermined the intended process but also posed a challenge to SEO strategies. In light of this, we offer a clear and effective solution to address these concerns.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Our definition of TRUST<\/strong><\/span> is: “Integrity, Intent, Capabilities and Results<\/em>.”<\/strong><\/p><\/blockquote>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Business decision makers want to clearly know:
How Much? How Sure? How Soon?<\/span><\/strong>
Clearly defined expectations, goals and benchmarks… measurable results.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Google\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Top Ways to Make Press Signal\u2122 PR Press Releases Work in Your Favor For Your Business As a Business Owner or Market Leader <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Press Signal\u2122 is an innovative digital marketing platform that empowers market leaders to reclaim and surpass the influence and impact that press and article release generation once held before the advent of EEAT. It achieves this by facilitating the establishment, preservation, and effective management of client authorship through a distinctive process that encompasses proprietary site sourcing, content syndication, and signal generation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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The Press Signal Site Sourcing Feature <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Uniquely, on the Press Signal platform, every press release and article undergoes immediate publication in the client’s or source site’s Media Room before being distributed. Following this, the software triggers a notification to Google Search Console, designating the source article as the genuine, preferred, and canonical version on the client site. Subsequently, the Press Signal software disseminates the content to esteemed media platforms, diligently tagging the permalink URL on the target site as the primary source. Furthermore, Press Signal ensures the creation of a lasting archive for each published pickup, with dynamic links that redirect back to the original article source. This distinctive approach enables the client to maintain authorship and authoritative control, a pivotal factor in establishing EEAT and driving valuable traffic to the client site.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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On-Site Content Syndication<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Through the collaborative efforts of Press Signal’s content syndication, Media Room app, and social wall, social traffic is directed towards the client’s website rather than being dispersed across individual social platforms. This software tool efficiently oversees a client’s newsrooms while effectively channeling social traffic to the client’s website, circumventing the need for direct involvement on various social platforms. As a result, clients can conveniently access and engage with content without being reliant on individual social platforms, while maintaining rightful authorship credit that belongs to the client, rather than the social platform.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Generating Strong Signals<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tBy generating robust signals, Press Signal empowers clients to establish a strong online presence and enhance their digital influence. With its advanced functionalities, the platform effectively generates and amplifies signals that contribute to the client’s visibility and reputation. Through strategic actions and tailored features, Press Signal enables clients to generate strong signals that resonate across the digital landscape, ultimately bolstering their online standing and driving favorable outcomes.\n\nUtilizing Google Maps signals, citation signals, schema markups, and site sourcing capabilities, the digital marketing platform amplifies the impact of signal generation. This enhanced content is subsequently disseminated across esteemed news and media platforms, ensuring maximum exposure and influence. By strategically constructing a series of interconnected press releases, businesses can effectively prompt Googlebot<\/a> (refer to: https:\/\/developers.google.com\/search\/docs\/crawling-indexing\/googlebot<\/a>) to crawl each release, thereby augmenting overall authority and driving greater impact.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\nWhy Businesses and Market Leaders Prefer Press Signal<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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In order to bridge the SEO gap, marketers are seeking a solution that effectively addresses this need. The exclusive Web Presence Platform and Online Press Signal Engine\u2122 serve as the answer to this challenge. Press Signal empowers businesses and partners by offering the capability to publish client content across a prestigious network of renowned TV, Radio, and Newspaper authorities throughout the United States, ensuring enduring influence. With seamless integration of Google Maps API, Press Signal enables direct displays of the client’s business listing on Google Maps. Additionally, the platform incorporates a proprietary media room app that facilitates one-click publishing and optimization of content on client websites, elevating the potency of the content even further.

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\nWhy Data Engineers Prefer Press Signal<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tWhen supported by the RIGHT software, PR press releases become formidable assets. With Press Signal at their disposal, business leaders gain the capacity to disseminate client content across a top-tier network of influential media authorities throughout the United States, ensuring enduring impact. This platform seamlessly integrates with Google Maps API<\/strong><\/span>, enabling direct displays of the client’s business listing on Google Maps. Additionally, Press Signal offers a proprietary media room app, facilitating effortless publishing and optimization of content on client websites with just a single click. These combined features enhance the power of the content, empowering businesses to achieve unprecedented levels of effectiveness. (For more information on Google Maps API<\/a>, visit: https:\/\/developers.google.com\/maps\/documentation<\/a>)\n\nBusiness decision makers want to clearly know:\nHow Much? How Sure? How Soon?\nClearly defined expectations, goals and benchmarks… measurable results.\n\nAfter article and Press Signal syndication, reports are available within 72 hours.\n\nMarket leaders can visit https:\/\/getoceana.com\/marketing\/eeat\/<\/a> to learn more about EEAT Experience, Expertise, Authority and Trust… and to clearly learn exactly what search engines like Google are looking for. For more individualized help and information, click the contact us<\/a> link.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Scott Kath<\/strong><\/span><\/a>
Oceana<\/span>
24 Years of Practical Experience Helping Business Owners and Market Leaders Leverage The 80\/20 Of Digital Marketing<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"PR-Press-Releases-For-SEO-Banner\"\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Press Signal\u2122 Press Signal\u2122 and How it Overcomes the Problem of Authorship and Site Sourcing For years, the press release has served as a valuable asset for digital marketers, becoming an integral part of SEO strategies. However, some marketers have observed a decline in the effectiveness of press release distribution compared to the past. Recognizing…<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_kadence_starter_templates_imported_post":true,"_kad_post_transparent":"","_kad_post_title":"hide","_kad_post_layout":"fullwidth","_kad_post_sidebar_id":"","_kad_post_content_style":"unboxed","_kad_post_vertical_padding":"hide","_kad_post_feature":"hide","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"class_list":["post-3314","page","type-page","status-publish","hentry"],"yoast_head":"\nPress Signal\u2122 - Oceana by Scott Kath<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/getoceana.com\/marketing\/press-signal\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Press Signal\u2122 - Oceana by Scott Kath\" \/>\n<meta property=\"og:description\" content=\"Press Signal\u2122 Press Signal\u2122 and How it Overcomes the Problem of Authorship and Site Sourcing For years, the press release has served as a valuable asset for digital marketers, becoming an integral part of SEO strategies. However, some marketers have observed a decline in the effectiveness of press release distribution compared to the past. 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